Digital influencers are here to stay and are becoming the profession of the moment, but little by little these people are changing from people to digital avatars. The pandemic contributed to this transformation by bringing Virtual Influencers to the spotlight.
Avatars created by companies’ art and development teams are playing an increasingly important role in selling their products or brand to consumers. In addition to a new style, quality and engaging content, avatars have a crucial role in promoting a lifestyle based on technology and positioning a company to an upcoming futuristic reality.
Different audience, same strategy
There are different ways to approach the audience using Virtual Influencers. The fashion industry, for example, has used avatars as models to show new looks and trends for the coming seasons. Thus, campaigns, advertising actions and virtual fashion shows take place, without having to physically put together several models during the pandemic.
The retail sector has used avatars as spokespersons for brands on social networks. Making communication more personal and friendlier with their customers, companies work better on the value of their brands, and show themselves attuned to the change in market behavior in the current scenario.
Regardless of your business sector, consider having an avatar to be your Virtual Influencer and modernize your communication with your customers. If you need it, NextOS has the professionals and experience to make your new character come out of the paper and become the new face of your company.
